Basta+Croop  ·  The Profitable Agency

Agency Tools

Working calculators behind the Profitable Agency Scorecard. Enter real numbers, get a read on where the business actually stands, and save the summary to the client file.

Project Margin

True labor cost against what was billed, per project. Shows whether a project was priced right once the actual hours are in.

Utilization Rate

What share of each person's available hours is actually billable. The number that quietly determines whether project margins hold up in practice.

Hiring & Capacity

Tests a hire against the numbers before it's made — whether the labor budget has room, whether revenue supports it, and whether cash covers the ramp. Produces a client-ready memo.