Basta+Croop  ยท  The Profitable Agency

Agency Tools

Working calculators behind the Profitable Agency Scorecard. Enter real numbers, get a read on where the business actually stands, and save the summary to the client file.

Project Margin

True labor cost against what was billed, per project. Shows whether a project was priced right once the actual hours are in.

Utilization Rate

What share of each person's available hours is actually billable. The number that quietly determines whether project margins hold up in practice.